A Good Man Is Hard to Find: Grandmother Is the Central Character

A Good Man is Hard to Find The grandmother is the central character in the short story â€Å"A Good Man is Hard to Find,† by Flannery O’Connor. She is also a very well rounded and dynamic character. She shows various characteristics and reveals various remarks as they story progresses. Some of her qualities include selfish and a pushy person. She is also kind of manipulator in a way that she insists her family to change the plan. At the beginning of the story when we first realize her desire to visit her childhood house, she is being a very selfish person. Examining her conversation with her son Bailey, the grandmother is moreover a pushy person. She is convincing Bailey to change the trip plan according to her need only and which will benefit her only. She is trying to manipulate her family to do what she thinks is best. She is also a bit of criticizer at points in the story. Her characteristics remain same throughout the story that is even when her desire was ignored, she still kept praising it. The story opens up with a conversation between the grandmother and her son Bailey about their trip to Florida. Instead of going to Florida with her entire family, she insists on visiting her relatives up in Tennessee. In spite of everyone’s choice, she just wants to go where her mind is set. It is very obvious that she is only concerned about her gaining and nobody else’s. Her selfishness occurs when she says â€Å"The children have been to Florida before† (O’Connor 345). It sounds like the grandmother is being stubborn and childish, and trying to change their mind about going to Tennessee. She is persuading the family to change their vacation destination to Tennessee. â€Å"Here this fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward the Florida and you read here what it says he did to these people. Just you read it. I wouldn’t take my children in any direction with a criminal like that aloose in it. I couldn’t answer to my conscience if I did† (O’Connor 345). She is trying to scare Bailey and also saying that going there could also be dangerous. She lies after she seems to not get any reaction from previous attempts by trying to say out that it’s not about her, but in fact it’s about the children. â€Å"The children have been to Florida before,† the old lady said. â€Å"You all ought to take them somewhere else for a change so they would see different parts of the world and be broad. They never have been to east Tennessee† (O’Connor 345). She is critical of the children’s mother and persuades Bailey by telling him that it can be an educational experience for his children. Truthfully, she wants to go to Tennessee for the benefit of her own only and fulfill her needs. One of major selfishness occurs when she first tries making her son Bailey change the whole vacation plans including the destination. She had always treated her son Bailey as if he was child still and expects him not to make his own decision for himself. After the family ignores the grandmother’s attempts of persuasion and her desire, they decide to go on their own way. She is urged to travel with her family. Subsequently the grandmother shows characteristics as if she were a follower. â€Å"The next morning the grandmother was the first one in the car, ready to go† (O’ Connor 345). At this moment in the story, her movement shows that she has been ignored and becomes the first one to get ready as if she has been forced to do so. In spite of knowing that her son Bailey doesn’t like taking cat onto their trips, she hides her cat, Pitty Sing, into the basket. †¦ and underneath it she was hiding a basket with Pitty Sing, the cat, in it† (O’Connor 345). She is avoiding her son and doesn’t want to leave the cat home alone. At the end of the story, the grandmother shows a very obvious selfishness act where is only concerned about her life only and shows zero concern about the rest of the family. When the family encounters the Misfit and his gang, the grandmother recognizes him as the Misfit. â€Å"I know you wouldn’t shoot a lady! I know you come from nice people! Pray! Jesus, you ought not to shoot a lady. I’ll give you all the money I’ve got! † (O’Connor 355). She is pleading the Misfit for her life only by saying the word lady repeatedly and offering him the money. She is also praising the Misfit by calling him a good man and trying to save her life. She was also careless about her family. When her family is taken down into the woods, she continues to talk to Misfit. She ignores the sound of when her son and rest of the family were being shot. She is apparently oblivious to many things. She was ignoring everything but the Misfit. â€Å"The shirt came flying at him and landed on his shoulders and he put it on. The grandmother couldn’t name what the shirt reminded her of† (O’Connor 354). The grandmother doesn’t even realize that shirt was her son Baileys. She had no interest in knowing where that shirt came from and what happened to my family. For the concern of her life only, she tries to persuade the Misfit the same way she tried with her family. â€Å"I know you’re a good man. You don’t look a bit like you have common blood. I know you must come from nice people! † (O’Connor 352). She is trying to manipulate the Misfit and hopes that he will bear her. She is thinking about no one else but the sake for herself. However she fails once again to influence the Misfit. One of her characteristics in the story is being a very pushy person. Even when she is not heard by her family, she continues to praise her homeland hoping that Bailey would change his mind still. After they had left The Tower, â€Å"a part-stucco and part-wood filling station and dance hall†¦ † (O’ Connor 348), the grandmother recapitulates â€Å"an old plantation that she had visited in this neighborhood once when was a young lady† (O’Connor 349). Regardless of the consequences, the grandmother finds an alternative way to manipulate Bailey for changing his route to the old house she wanted to see. She knew that Bailey would not be willing to lose anytime looking at an old house, but the more she talked about it, the more she wanted to see it once again† (O’Connor 349). She is being a very pushy person here trying to convince Bailey and makes it sound even interesting telling the children. â€Å"There was a secret panel in this house,â €  she said craftily, not telling the truth but wishing that she were, â€Å"and the story went that all family silver was hidden in it when Sherman came through but it was never found†¦Ã¢â‚¬  (O’Connor 349). The father concedes to visit the house after his kids start to yell and scream that they wanted to see the house with secret panels (350). She persuades the children about telling them a secret panel in the house which makes them grows their excitement even more in seeing it. However she is not telling the truth about the house but just making the children want to see it right away and would compel their father to take them there. She is not only being pushy to Bailey but also to the children. She seeks a way to gain Bailey’s attention. â€Å"It’s not far from here, I know,† the grandmother said. â€Å"It wouldn’t take over twenty minutes† (O’Connor 350). The grandmother later realizes that the house with secret panels she told the children is in Tennessee not in Georgia. Her desire to visit the old house from childhood results in an accident when her cat Pitty Sing sprang onto Bailey’s shoulder (350) losing the control of the car and resulting into an accident. If the grandmother had not pushed her son to detour to see the old house, which she later realized was in Tennessee not in Georgia, they wouldn’t have met with an accident. She is the cause of her entire family when they encounter the Misfit and his gang who shot everyone at the end of the story including the grandmother. Throughout the story, her various remarks reveal that she wants to achieve only for the benefit of her own and won’t let anything come in her way. At the end, during her conversation with the Misfit, the grandmother says that she knows him from good people trying to save her own life. She carried out herself as a very selfish person especially at the end of the story. In my opinion she remained a static character as her characteristics didn’t transform. She remains egocentric throughout the story and seeks to gain everything that will benefit her only. The grandmother shows various personality traits that brings families down fall at the end of the story. Her act of selfishness shows when she tells her son Bailey the benefit of taking their children to Tennessee. She wants the children to visit different part of world and be broad. But truthfully, only she will gain everything by going on vacation in Tennessee. She persuades her family by stating that this trip could be an educational experience for the children. As the story ends, she faces a death as her punishment for self-serving doings. Along with her, the entire family faces with death. Works Cited Updike, John. â€Å"Pygmalion. † Literature for Composition. 8th ed. New York: Pearson Longman, 2007. Print.

History of Philippine Cinema Essay

A. The Golden Age of Philippine Films The 1950s were considered a time of â€Å"rebuilding and growth†. But remnants from the preceding decade of the 40s remained in the form of war-induced reality. This is seen is Lamberto Avellana’s Anak Dalita (The Ruins, 1956), the stark tragedy of post-WWII survival set in Intramuros. The decade saw frenetic activity in the film industry which yielded what might be regarded as the first harvest of distinguished films by Filipinos. Two studios before the war, namely Sampaguita Pictures and LVN, reestablished themselves. Bouncing back quickly, they churned out movie after movie to make up for the drought of films caused by the war. Another studio, Premiere Productions, was earning a reputation for â€Å"the vigor and the freshness† of some of its films. This was the period of the â€Å"Big Four† when the industry operated under the studio system. Each studio (Sampaguita, LVN, Premiere and Lebran) had its own set of stars, technicians and directors, all lined up for a sequence of movie after movie every year therefore maintaining a monopoly of the industry. The system assured moviegoers a variety of fare for a whole year and allowed stars and directors to improve their skills. Read more: Essay About Philippine Cinema Critics now clarify that the 50s may be considered one â€Å"Golden Age† for the Filipino film not because film content had improved but because cinematic techniques achieved an artistic breakthrough in that decade. This new consciousness was further developed by local and international awards that were established in that decade. Awards were first instituted that decade. First, the Manila Times Publishing Co. set up the Maria Clara Awards. In 1952, the FAMAS (Filipino Academy of Movie Arts and Sciences) Awards were handed out. More so, Filipino films started garnering awards in international film festivals. One such honor was bestowed on Manuel Conde’s immortal movie Genghis Khan (1952) when it was accepted for screening at the Venice Film Festival. Other honors include awards for movies like Gerardo de Leon’s Ifugao (1954) and Lamberto Avellana’s Anak Dalita. This established the Philippines as a major filmmaking center in Asia. These awards also had the effect of finally garnering for Filipino films their share of attention from fellow Filipinos. B. The Decline of Philippine Film If the 1950s were an ubiquitous period for film, the decade that followed was a time of decline. There was â€Å"rampant commercialism and artistic decline† as portrayed on the following: In the 1960s, the foreign films that were raking in a lot of income were action pictures sensationalizing violence and soft core sex films hitherto banned from Philippine theater screens, Italian â€Å"spaghetti† Westerns, American James Bond-type thrillers, Chinese/Japanese martial arts films and European sex melodramas. To†¦get an audience to watch their films, (the independent) producers had to take their cue from these imports. The result is a plethora of films†¦giving rise to such curiosities as Filipino samurai and kung fu masters, Filipino James Bonds and†¦the bomba queen. The studio systems came under siege from the growing labor movement which resulted in labor-management conflicts. The first studio to close was Lebran followed by Premiere Productions. Next came Sampaguita and LVN. The â€Å"Big Four† studios were replaced by new and independent producers who soon made up the rest of the film industry. The decade also saw the emergence of the youth revolt best represented by the Beatles and the rock and roll revolution. They embodied the wanting to rebel against adult institutions and establishments. Certain new film genres were conceived just to cater to this â€Å"revolt†. Fan movies such as those of the â€Å"Tita and Pancho† and â€Å"Nida and Nestor† romantic pairings of the 50s were the forerunners of a new kind of revolution – the â€Å"teen love team† revolution. â€Å"Nora Aunor and Vilma Santos, along with Tirso Cruz III and Eddie Mortiz as their respective screen sweethearts, were callow performers during the heyday of fan movies. Young audiences made up of vociferous partisans for ‘Guy and Pip’ or ‘Vi and Bot’ were in search of role models who could take the place of elders the youth revolt had taught them to distrust† Another kind of youth revolt came in the form of the child star. Roberta (1951) of Sampaguita Pictures was the phenomenal example of the drawing power of movies featuring [these] child stars. In the 60s this seemed to imply rejection of â€Å"adult corruption† as exposed by childhood innocence. The film genres of the time were direct reflections of the â€Å"disaffection with the status quo† at the time. Action movies with Pinoy cowboys and secret agents as the movers of the plots depicted a â€Å"society ravaged by criminality and corruption† . Movies being make-believe worlds at times connect that make-believe with the social realities. These movies suggest a search for heroes capable of delivering us from hated bureaucrats, warlords and villains of our society. The action films of the 1960s brought into the industry â€Å" a new savage rhythm that made earlier action films seem polite and stage managed.† The pacing of the new action films were fast as the narrative had been pared down to the very minimum of dialogues. And in keeping up with the Hollywood tradition, the action sequences were even more realistic. Another film genre that is perhaps also a embodiment of the revolt of the time is the bomba genre. Probably the most notorious of all, this genre appeared at the close of the decade. Interestingly, it came at a time when social movement became acknowledged beyond the walls of campuses and of Manila. In rallies, demonstrations and other forms of mass action, the national democratic movement presented its analysis of the problems of Philippine society and posited that only a social revolution could bring genuine change. The bomba film was a direct challenge to the conventions and the norms of conduct of status quo, a rejection of authority of institutions in regulating the â€Å"life urge† seen as natural and its free expression â€Å"honest† and â€Å"therapeutic† Looking beyond the obvious reasons as to the emergence of the bomba film, both as being an exploitative product of a profit-driven industry and as being a â€Å"stimulant†, it can be analyzed as actually being a â€Å"subversive genre†, playing up to the establishment while rebelling and undermining support for the institutions. Even in the period of decline, genius has a way of showing itself. Several Philippine films that stood out in this particular era were Gerardo de Leon’s Noli Me Tangere (Touch me Not, 1961) and El Filibusterismo (Subversion, 1962). Two other films by Gerardo de Leon made during this period is worth mentioning – Huwag mo Akong Limutin (Never Forget Me , 1960) and Kadenang Putik (Chain of Mud, 1960), both tales of marital infidelity but told with insight and cinematic import. C. Films during Martial Law In the 60s, the youth clamored for change in the status quo. Being in power, Ferdinand Marcos answered the youth by placing the nation under martial rule. In 1972, he sought to contain growing unrest which the youth revolt of the 1960s fueled. Claiming that all he wanted was to â€Å"save the Republic†, Marcos retooled the liberal-democratic political system into an authoritarian government which concentrated power in a dictators hand. To win the population over, mass media was enlisted in the service of the New Society. Film was a key component of a society wracked with contradictions within the ruling class and between the sociopolitical elite and the masses. In terms of comparisons, the Old Society (or the years before Martial Law) became the leading symbol for all things bad and repugnant. The New Society was supposed to represent everything good – a new sense of discipline, uprightness and love of country Accordingly, the ideology of the New Society was incorporated into local films. †¦Marcos and his technocrats sought to regulate filmmaking. The first step was to control the content of movies by insisting on some form of censorship. One of the first rules promulgated by the Board of Censors for Motion Pictures (BCMP) stipulated submission of a finished script prior to the start of filming. When the annual film festival was revived, the censors blatantly insisted that the â€Å"ideology† of the New Society be incorporated into the content of the entries. The government tried to control the film industry while keeping it in â€Å"good humor† – necessary so that the government could continue using film as propagandistic vehicles. So despite the censors, the exploitation of sex and violence onscreen continued to assert itself. Under martial law, action films depicting shoot outs and sadistic fistfights ( which were as violent as ever) usually append to the ending an epilogue claiming that the social realities depicted had been wiped out with the establishment of the New Society. The notorious genre of sex or bomba films that appeared in the preceding decade were now tagged as â€Å"bold† films, simply meaning that a lot more care was given to the costumes. Martial Law declared in 1972 clamped down on bomba films as well as political movies critical of the Marcos administration. But the audience’s taste for sex and nudity had already been whetted. Producers cashed in on the new type of bomba, which showed female stars swimming in their underwear, taking a bath in their camison (chemise), or being chased and raped in a river, sea, or under a waterfall. Such movies were called the wet look†¦

What It Tkes to Be an Successful College Student

What Does It Take To Be A Successful College Student? By: Vera Ioveino-Swett Some might say good grades and attending class is what it takes; however success is roe than just good grades and attendance. Success within life, education, or within anything we do comes through hard work and dedication. In our lifetimes we all have learned from our experiences as well as our education; success is one’s desire to become a better them, in addition to committing themselves to the path/journey which take them to their success of dreams and goals, something I like to call our finish line.We hold the key to succeed in our hands, as well as whether we succeed or fail lies and depends on us. Becoming a successful college student can be challenging at times and very frustrating. Many students attend college not fully knowing what it takes to be successful within their education, as well as that journey. Students who might have been an ‘A’ student in high school come to then fin d themselves just sot stressed and struggling with the challenges academically in college. Here are some strategies that will help you to achieve becoming the most successful student you can be.These are tips in which I follow, as well as only work for you as long as you dedicate yourself to them, and achieve what it is out of your education and life journey you seek. (If you can see it, you can achieve it). Strategies for College Success Strategy #1 – never be afraid to seek out help if and when you really need it. Strategy #2 – Create/develop a strategy plan that works within your learning style and preferences; in addition that will keep you focused and motivated. What might work for one, might not for another. Everyone is different. Strategy #3 – Make and set S. M. A. R.T Goals for yourself to ensure you reach what you would like to gain and achieve out of your term, semester, calluses, etc. They can consist of long-term, short-term or both. However, donâ₠¬â„¢t make too many because it can become overwhelming, and distract you from achieving any or beginning them. You should also write your goals out on paper as well or on a sticky note so it is not just in your mind. This way seeing your goals in front of you on paper daily, will help you in becoming successful in accomplishing what it is you want to achieve. This can also help you not forget that you made a goal list.You can even reward yourself after each goal you accomplished/achieved to keep you motivated on knocking out the next one. It also helps develop goal-setting habits that will contribute to success within your life. Strategy #4 – Manage your time. Having good time- management, is key for success in college, but also adds a plus within your personal life as well as career. You can make a To Do List each day either for the week, month or both to help assist you remain, and stay on track. You also may want to after creating this list to find and delete/reduce your b iggest time-wasters.Example – Instead of having a quick study session: create a 1 hour bock time to study that gives you 5-10 min breaks. Another would be – examine how much time you need for each class. So for let’s say an 3 credit hour class, you would want to give yourself around 6 hours of outside time each week; instead of trying to do it all at the last minute You will also gain a plus in this as well by remembering material effectively and longer. Another thing is to make sure to say NO to those who keep you away from your studies as well as activities like Facebook, or X-box, etc.Strategy #5 – Make sure to attend class as scheduled. Attending Seminar’s/class as scheduled will ensure you succeed in your classes because your professor can go over questions you may have as well as will go over material that just learning from your textbook doesn’t cut it or ensure remembering material or clarifying it. Being a part of an active class ca n also have you gain access to classmate’s questions or concerns which may be on a homework assignment or quiz in which your professor will go over and even may provide the answer to, or steps to how the answer is reached which is always a plus.Strategy #6 – Take notes. One way you may want to take notes is within a way that is systematic and becomes beneficial for exams, projects quizzes, etc. make sure to always date, and place the name of the class, Unit, Chapter, as well as titles and subtitles in your notes that are being discussed, and shown. Write down terms, definition’s, key points, examples, graphs, and diagrams; this will come in handy for review on/for tests, quizzes, projects, and studying later on. Do not write word from word as I do.Summarize discussions your professor is explaining in your own words except for terms and items mentioned above. Strategy #7 – READ! READ! READ! Make sure to preview the chapter rubrics, projects, assignments, e tc. beforehand. It’s the same as when you preview a movie or a video game before purchasing it. This way you can get an idea of what the chapter, etc. will focus on. Then read the Introduction, and learning objectives in the chapter. This will give you a purpose to what you will achieve. One thing I found easier is to read a section first then go back to highlight the material.This will not just help with looing your spot, but also help to consume the material from your STM to your LTM since you will be reciting the material again as you highlight. You can then read out loud, important points, ideas, etc. , to ensure you understand the material and even have a family member or friend test you. Strategy #8 – Preparing for your Midterms/Finals. You are being prepared for your big tests from the very start of the first day of class. So everything from there on is to prepare you for what’s to come.First day I would open and copy the rubrics to Midterm, Final, exams then view each of them. One to two weeks before exams, consolidate all your notes (textbooks, seminar, discussions etc. ), review, and even place your rough draft threw the Writing Center for suggestions, and advice on grammar, formatting, citations, and sentence structure. The Writing Center pap0er review is a great way to ensure success for your finals, midterms, projects, as well as all written papers. When it comes to your tests/finals/midterms, make sure to always be prepared.Read all instructions and follow each one according to your professor’s rubrics. Don’t spend a lot of time on one question, you can always come back to it later on, and remember to always stay calm, though some anxiety is completely normal. Have Fun! Being organized, focused, and determined as you find your strategy plan, will bring you 100% success within and along your educational journey. Here’s a quote I live by and that helped me to get here today: In order to succeed you must fai l, so that you know what not to do next time. – Anthony J. D’Angelo-

Computer game Term Paper Example | Topics and Well Written Essays - 5000 words

Computer game - Term Paper Example Computers have become inevitable for human beings since they assist man in almost all aspects of his daily routine and his life if previewed overall. Whether it is work or leisure computers have been part of man's every unit time of life he spends since the last decade. While on one hand computers are mainly used to lessen man's workload and to increase perfection and accuracy in tasks, on the other hand they are a source of pleasure and entertainment. The latter is provided by social networking, listening to music, watching videos and playing computer games, just to mention a few. This research paper aims to address the concept and effectiveness of computer games. It further aims to discuss the ethical implications associated with computer games and also the environmental, economical, societal, global and cultural considerations associated with computer games. BACKGROUND The advent of computer games started with small scale simple mathematical games. As the advent of computers thems elves was a fascinations, the computer games also enjoyed that fame. The transition from paper based games to digital gaming was hailed warmly by elders and youngsters alike. The computer games became an addiction and due to their timely responses interactive user friendly interfaces it was hard to make people revert to ordinary and contemporary gaming methods. Computer Games "(Electronics & Computer Science / Computer Science) any of various games, recorded on cassette or disc for use in a home computer, that are played by manipulating a mouse, joystick, or the keys on the keyboard of a computer in response to the graphics on the screen" (The Free Dictionary) The very first computer game was built in the year 1952 by A.S. Douglas as a part of his PhD degree thesis. The computerized animation of Tic-Tac-Toe game was the very first game to be built from where there was no turning back. Exactly two decades later the very first stand alone gaming console was built which could be bought home and played. Ralph Baer was the designer of this first commercial computer gaming venture that name of which was Odyssey. The advent of formal video game dates back to the middle of the 1990s. The popularity of video games has grown since then at a very rapid rate. These video games are, in the present times, inevitable for every household that has adolescents or youngsters in it. Majority of the youngsters prefer to play video games over any other leisure activity and rather tend to indulge in them for unlimited periods of time. Around sixty percent of the American Citizens indulge in playing video games and the average age of the majority of players is 28 years. Impacts Dr. C. Shawn Green, a renowned psychologist of University of Wisconsin, is quoted saying that, â€Å"Video games change your brain. So does learning to read, playing the piano, or navigating the streets of London, which have all been shown to change the brain's physical structure. The powerful combination of concentration and rewarding surges of neurotransmitters like dopamine strengthen neural circuits in much the same the way that exercise builds muscles.† (Hotz, â€Å"When Gaming is Good for You†) Generally the parents get frowned over their kids when it comes to respond on the issue of computer games or video games. They unknowingly term these games as wastage of time and money, injurious to health, mind corroding, socially harmful and violence propagating. The analysis behind these conclusions seems

Mother Challenge Personal Statement Example | Topics and Well Written Essays - 500 words

Mother Challenge - Personal Statement Example Texting for me, is my primary source of communication. I rarely actually talk on the phone and my daily schedule is so hectic that I don't have many opportunities to meet up with my friends. Usually, as I am going about my daily routine, I receive a text message from a friend, pause for a moment and text back. It is a quick and efficient way of catching up with people without any inconvenience. I found that when I stopped texting I had relied upon it way too much. Not being able to text felt like living in a vacuum. To be completely honest, if I had not had to deal with roaming charges, I probably would not have been able to do this assignment. As for not using the computer, well I failed that one. I struggled for one day without using it and concluded that society never really existed until the computer age. I could not live without my computer. I did however, make a concerted effort to reduce my time on the computer. The computer is such an integral part of my life that I really cannot accomplish much without it. Likewise for the television. I never realized how much television I watch. It too, is part of my daily routine and even if I am not sitting and watching it, it is still always on. I never noticed that life takes place outside of my windows because I always have the TV blaring. I even fall asleep at night watching TV.

Wittig reaction Essay Example | Topics and Well Written Essays - 1500 words

Wittig reaction - Essay Example The latter chemical agent is commonly known as the witting reagent, it results into chemical agents known as alkene as well as triphenylphosphine oxide (Carrutthers, 1971). Discovered in 1954 by Georg Witting, it continues to be vastly used in the organic synthesis of alkene preparation. This procedure should not be misunderstood with, the Witting rearrangement chemical procedure which is based on a different theory. The witting reaction is normally applicable in the coupling of aldehydes and kentones, is the single substitution of phosphine ylides. The out coming data from the ylides test results is nearly exclusive with the z-alkene chemical agent product. As such for one to obtain the E-alkene chemical agent, there is need to apply ylides under stabilization which can also be substituted with unstablised ylides. This can be undertaken with the application of the Schlosser modification chemical tests, after which the Witting reaction chemical test can be performed (Vedejs et al, 20 00). The witting reaction has a variation known as the classical mechanism; this is the established theoratical procedure of the witting reaction chemical test. It involves the bulk steric of ylide, this interacts with sterochemicals to produce nucleophilic addittives. This gives rise to betaine, the carbon-carbon bond rotation produces betaine tht in turn produces oxaphosphetane. By eliminating the desireable z-alkene in addittion to triphenylphosphine oxide components, the simplified witting reagents are used in a sequenced procedure. The first sequence of this procedure begins with a combination of aldehyes and ketones, this is followed by the decomposition of betaine. This decomposition occurs to the fifth form, this stage is also known as the rate-determination level. However, with ylides under stablization the initial sequence is noticed to be the slowest. As such the general alkene formation rate is reduced with time, this results into a sizeable proportion of the akene produ ct in which case being the E-isomer. This creates an understanding of the reasons, behind the failure of the stablizing reagents in proper reaction with sterical hindered ketones (Vedejs et al. 2000). Witting reagents such as phosphorus ylides, are prepared in a formulated procedure. Phosphium salt is the known derivative of preparation; it is also a resulting chemical agent from the reaction of triphenylphosphine and alkyl halide. As such in order to create the witting reagent being ylide, phosphonium salt must undergo suspension in a solvent such like diethyl ether with treatment of strong base chemicals like phenyllithium which can also be substituted with butyllitium. This can be shown with the following chemical equation Ph3P+CH2R X? + C4H9Li > Ph3P=CH?R + LiX + C4H10, in this chemical procedure methylenetriphenylphosphorane is the simplified ylide in use (Vedejs and Marth, 1998). This yield is also a precursor to a more defined elaboration of the witting reagents, alkylation o ccurs as seen in this chemical equation Ph3P=CH2 by the main alkyl halide that creates a phosphonium salt substitution. The formulation of these salts, is deprotonated in the normal matter resulting into a chemical agent as identified by the following chemical equation Ph3P=CH?CH2R. The ylide which is the witting reagent is structured in such a way that is identified as phosphorane in written form. This is an established representation of the ylide form, being a vital contributor as carbon remains mildly nucleophilic. Its chemical structure is comprised of a ball-and-stick model arrangement, that is takes the physical form of a crystal structure. In terms of its reactivity, simplified phosphoranes are highly reactive and very unstable in

Noise in the workplace Essay Example | Topics and Well Written Essays - 750 words

Noise in the workplace - Essay Example This research will tackle the effects of Noise exposure on the people mainly on workers. According to Acton, W. I. (1982) constant exposure to loud noise have an effect on millions of workers, including factory and heavy-industry workers, construction workers, farmers, military personnel, and entertainment professionals. This research will discuss the health effect of noise. The financial effect of noise to the business and workers will also be discussed. Noise at occupation can present a health hazard in many business activities. Causes of workplace noise might comprise: machines, for instance in factories, engineering workshops, mills and foundries; plant, for instance in construction, agriculture and forestry; and loud music, for instance in bars and discos. According to Buck, K. and Parmentier, G. (1996) the health effects of noise exposure vary on the level of the noise and the duration of the exposure. Hearing loss is one of the most apparent and simply quantified effects of excessive exposure to noise (Gooday, Scanlon and Devine, 1994). Its progression, though, is insidious, in that it typically develops slowly over a long period of time, and the harm can reach the handicapping stage prior to an individual is aware of what has happened. While the losses are short-term at first, they turn into permanent after continued exposure, and there is no medical treatment to counteract the effect. When combined with presbycusis, hearing loss obviously occurring with the aging process, the result is a premature impairment that cultivates inexorably with age. In addition to hearing loss, working in a noisy office raises the possibility of dying from a heart attack. This raise in risk appears to be caused by the physiological effects of environmental and work noise (Singal, 2005). The workplace protection for noisy workplaces should be reconsidered. According to Alberti, P. W. (1979) constant noise exposure was a threat factor for high blood pressure and that it was the actual sound which rooted the problem rather than getting annoyed regarding it. Even though people thought they had got used to living near a busy road or working in a noisy environment, their health could still be injured. The effects of noise are determined generally by the extent and level of the noise, but they are also influenced by the frequency (BSI. 1994). Long-lasting, high-level sounds are the largely damaging to hearing and commonly the most annoying. High-frequency sounds tend to be more dangerous to hearing and more bothersome than low-frequency sounds. The way sounds are distributed in time is also significant, in that irregular sounds appear to be to some extent less damaging to hearing than constant sounds for the reason that of the ear's ability to revive throughout the intervening quiet periods. On the other hand, intermittent and impulsive sounds tend to be more annoying for the reason that of their unpredictability. Non auditory health effects are considered one of the psychosocial stressors in the aetiology of coronary heart disease (Passchier-Vermeer and W.F. Passchier 2000); it is hypothesized that noise directs to perturbation in hormonal balance and autonomic nervous system which lead to chronic disease. For instance, the inherent function of hearing is to notify and produce normal stress reaction throughout the sympathetic

Switching point for work place - Fluid Power Lab Report

Switching point for work place - Fluid Power - Lab Report Example 1V2, 1V3,1V4 and 1V5 record multiple switching points when tested on mild steel, stainless steel, aluminum, brass and copper work pieces and no points are recorded on plastic, cardboard and rubber. No hysteresis is recorded on plastic, cardboard and rubber. When dealing with magnetic sensors, it is important understand that there is a possibility of several switching points being existent. This can eventually result into multiple counting when counters are used. This effect is dependent on the strength of the field of the magnet used and the distance between the magnet and the proximity of the sensor. Attaching the magnet with the correct orientation of the axis helps to prevent the ambiguity of the output signal. The selection of sensors is a major factor that must be taken into account when looking for industrial solutions. The choice of the sensor is very crucial when performing any installations in an

Proposal on Higher Education in Qatar Research Paper

Proposal on Higher Education in Qatar - Research Paper Example 1. Introduction Satellite campuses are normally planned to facilitate those who cannot visit the main campus because of the distance. Programs offered at these campuses offer access to higher education for learners who cannot go to traditional campus because of the travel time. It as well offers a cost-effective way to for students within nearby regions (Rovai et al, 2008). Satellite campuses in Qatar are developed to facilitate learners who cannot travel a long way from home for their education due to personal responsibilities, monetary restraints, and / or other issues. The accessibility of such campuses also boost higher schooling enrollment by non-conventional learners (Mohamed, 2005). Qatar foundation has adopted electronic communications technology to ease the functions of satellite campuses. Classes carried out in main campus can be broadcasted to other places by means of distance education, students in satellite campuses can browse library materials on the main campus by elec tronic means, and technology permits the institution to manage registration, enrollments, and monetary assistance dealings distantly. 1.1 Background and Significance Satellite campuses give a chance to learners to continue higher studies without the need of traveling far from their residences. They have been developed to offer financial incentive to a depressed region, and have provided access to students who would â€Å"otherwise not have had a university option† (Simonson et al, 2011). These learners are also from lesser financial status, maybe educationally underprivileged. They are no less worthy for a good quality learning experience than their associate students in city or main provincial campuses, where ‘economies of scale’ are feasible, amenities are well recognized and workforce is additionally skilled. Flexible deliverance via contemporary interactions in addition to information technology can productively sustain small and distant satellite campuses. 1 .2 Research Statement ‘To investigate Qatari students' preferences toward different higher education systems in Qatar’ 1.3 Research Questions 1. Why did students opt for satellite campus instead traditional campus? 2. Were the learning outcomes (assessed by grades and perceived level of learning) are different for satellite campus and traditional campus? 3. What is the perception of students about quality of education in satellite campus versus traditional campus? 2. Literature Review It has been the policy of Qatar Government during recent times to raise admission to higher education. Total numbers have increased; and a bigger percentage of school dropouts have taken admission again. There have been courses to aim at and support recognized justice groups. There have been actions taken to assess the access, involvement, achievement and maintenance of these factions of students in every higher education institute. When the expressions ‘flexible delivery’ as well as ‘flexible education’ initially linked with admired educational jargon, â€Å"they meant little more to many people than paper-based distance learning, like the correspondence courses which had been around for some decades, and the way many students had already earned their degrees†

The Endless Recovery Essay Example for Free

The Endless Recovery Essay 559 Testing Your Comprehension 1.Fossil fuels are abundant on our planet today and can be used to create many sources of energy which is why they are so prevalent. They are considered nonrenewable sources of energy because they take millions of years to form and because humans are rapidly depleting our fossil fuels faster then they can be created, which makes these fuels nonrenewable. 2.Fossil fuels were formed from the tissues of organisms that lived 100-500 million years ago. The energy these fuels contain came originally from the sun and was converted to chemical-bond energy as a result of photosynthesis. Environmental conditions determine what type of fossil fuel is formed because of the chemical composition of the starting material, the temperatures and pressures to which the material is subjects, the presence or absence of anaerobic decomposers, and the passage of time. Fossil fuels are often concentrated in localized deposits because some regions have substantial reserves of fossil fuels whereas others have very few. 3.Net energy expresses the difference between energy returned and energy invested. EROI is the ratio determined by dividing the quantity of energy returned from a process by the quantity pf energy invested in the process. These are important when evaluating energy sources because these ratios are always changing. 4.Coal is combusted and converted to water which turns to steam, this starts a turbine; this is how coal generates electricity. 5.Geologists have estimated the total amount of oil beneath the Arctic National Wildlife Refuge 1002 Area by drilling cores and conducting ground, air, and seismic surveys to map underground rock formations. This amount differs from the â€Å"technically recoverable† and â€Å"economically recoverable† because the â€Å"technically recoverable† ranges from 4.3-11.8 billion barrels, while the estimated amount ranges from 11.6-31.5 billion barrels. 6.We create petroleum products by refining hydrocarbon molecules that are separated into different size classes and are chemically transformed to create specialized f uels for heating, cooking and transportation, and to create lubricating oils, asphalts, and the production of plastics and other petroleum products. 7.Peak oil is when the rate of production of oil comes to its peak and begins to decline. Many experts believe we will soon pass the global production peak for oil because we are using it at a faster pace and are not finding new concentrations of oil. If we do not shift to  renewable energy sources, our society will meet its demise because we will run out of fossil fuels. 8.Fossil fuel production and consumption drive climate change, they pollute water as well as air, and they devastate natural systems. Drilling for oil in the Arctic National Wildlife Refuge would impact life in that area tremendously because that area would be quickly polluted and the wildlife would pay the price. Scientists are not even sure if this area has enough oil worth drilling for which is why it should not be touched. 9.An example of clean coal technology would be to use dry coal with high water contents. This approach would make is a cleaner-burning. Carbon capture technologies intend to remove carbon dioxide from power plants or other emissions, while carbon storage technologies try to sequester, or store, carbon dioxide from industrial emissions (underground under pressure in locations where it will not seep out). Both carbon capture and storage are in an effort to mitigate global climate change. 10.10. Two main approaches to energy conservation: as individuals, we can make conscious choices to reduce our own energy consumption by driving less, turning off lights when rooms are not being used, dialing down thermostats and cutting back on the use of energy-intensive machines and appliances. As a society we can conserve energy by making our energy consuming devices and processes more efficient. Consumers need to purchase energy efficiency appliances. Pg 587 Testing your comprehension 1. Of our global energy they contribute: Nuclear 20.9 %; Hydro 2.2%; Bio 9.8%. Of our global electricity they generate: Nuclear 13.8%; Hydro 15.6%; Bio 2.6%. 2. Nuclear fission occurs when the nuclei of large, heavy atoms, such as uranium or plutonium, are bombarded with neutrons. Neutrons tend to move too quickly for their nuclei to split when they collide, so the neutrons need to be slowed down. Each split nucleus emits energy in the form of heat, light and radiation. It also releases multiple neutrons. These neutrons, bombard other nearby uranium-235 atoms, which result in a self sustaining chain reaction. Engineers control fission in nuclear reactors by using control rods, which absorb neutrons. They are placed into the reactor among the water-bathed fuel rods. The engineers move these rods into and out of the water to maintain the fission reaction at the desired rate. 3. In  terms of greenhouse gas emission, nuclear, compared to coal, oil and natural gas, has less to none greenhouse emission. Hydropower and bioenergy compare 4. The incident at the Three Mile Island differed from that at Chernobyl because the Three Mile Island emergency was brought under control within days and the reactor was shut down quickly. This was due to a combination of mechanical failure and human error. The residents of the area were not as affected by the meltdown as those in Chernobyl. Chernobyl occurred because engineers had turned off safety systems to conduct tests, human error, and the unsafe reactor design caused an explosion. Many people were exposed to radiation; residents of the area were highly affected and till this day are still severely ill due to exposure. The accident killed 31 people. Radioactive fallout reached most of the Northern Hemisphere. 5. Some concerns about the disposal of radioactive waste are that if it’s dumped in the ocean it poses threat to fisheries, people and marine systems. If it’s kept in the power plants, the power plants are running out of space to hold the waste. If it is sent to Yucca Mountain, while being transported there can be an accident that exposes people to the radioactive waste. As of now the waste is being kept in storage areas within the nuclear power plant. The United States chose Yucca Mountain as a place to dump the nuclear waste but so far the project has not taken place. The waste will remain in their current locations. 6. Sources for bioenergy include the waste products of existing industries or processes, residue from agricultural crops, animal waste and organic waste. Bioenergy use differs between developed and developing nations because 7. The two primary biofules are ethanol and biodiesel. Ethanol is the alcohol in beer, wine and liquor. It is produced by fermenting biomass. In fermentation, carbohydrates are converted to sugar and then to ethanol. Gasoline engines run with gasoline blended with 10% of ethanol. Biodiesel , a fuel produced from vegetable oil, used cooking grease or animal fat. It is also used in vehicles and can be mixed with conventional petrodiesel. In North America and in Europe, cars are being filled with biodiesel and some buses and recycling trucks as well. 8. Bioenergy is from carbon neutral which releases no net carbon into the atmosphereif bioenergy replaced the use of fossilfuels we could help mitigate the problems of climate change. Burning bioenergy is not carbon neutral for the fact that plants need to be cut down in order to plant  bioenergy plants. 9. Storage type of hydroelectricity this type is the most widely used. It holds water back behind concrete dams that block the flow of water and just letting it flow out in smaller amounts through pipes that feed into a turbine. B. The other type of hydroelectricity generating plant is by implementing run-of-river approach.it generates electricity without greatly disrupting the flow of the river. Although it is not as damaging as damming the river, it doesn’t guarantee the same amount of water flow as by damming does. 10. two advantages with hydroelectric power are that the energy source is renewable and no carbon is emitted in the production of energy from this source. B. T wo negative impacts of hydroelectricity is that the area behind dams are flooded destroying habitat and the areas below dams are usually starved of water. The other negative is the thermal pollution. Areas behind the dam gat colder that natural and the areas in front of the dam become warmer than natural. Pg 614 Testing your comprehension 1.About 13% of our world’s energy is renewable and new renewable counts for 1%. The most prevalent form of renewable energy we use is biomass which accounts for 50% and hydroelectric which accounts for 35%. The form of energy most used to generate electricity is hydro power. 2.The diminishing amounts of fossil fuels have people concerned about our energy future. This is causing people to look for new renewable resources of energy. Solar and wind power are the new renewables that are experiencing the most rapid growth. 3.Passive solar heating is in the design of a building. It involves the installation of low south facing windows to capture sun, over hangs to shade windows in the summer, and the use of construction materials that capture the suns heat and release it throughout the day. Active solar heating is the use of technologies to heat water and air in structures. It involves installing flat-plate solar collectors on rooftops. Water, air or antifreeze passes through the panel and gets heated by the sun which in-turns transfers its heat to the building or to water tanks. 4.The photoelectric effect is when light reaches the PV cell and strikes one of a pair which is made of the semiconductor silicone. The light causes one plate to release electrons which are attracted by electrostatic forces to the opposing plate. Photovoltaic cells work when you attach wires to the plates  and allow the electrons to pass from one plate to the other freely. This causes an electric current or DC current which then can be converted to AC currents used in home and businesses. 5.Environmental and economic advantages of solar power are that the PV cells use no fuel, are quiet and safe, contain no moving parts, require little maintenance, and do not require a

Boots Marketing Strategy

Boots Marketing Strategy INTRODUCTION: Boots (UK) Ltd is also known as boots, It is the leading health and beauty retailer with around 1400 branches alongside in United Kingdom and Ireland. It has also more than 300 branches of Boots optician. Boots is previously known as The Boots Company, it has most its outlets in high streets throughout the United Kingdom and Ireland. Boots is subsidiary company of Alliance Boots. After merger of Alliance Boots and Boots Group Plc., Boots launched. Boots are dealing with 8 million customer every week. Boots develops and sells own brand products, a number of which are leaders in their respective markets. The Boots brand is founded on the trust, expertise and heritage, which comes with its longevity in the market. Boots Group operates three principal businesses: Boots The Chemists; Boots Opticians; and Boots Retail International. Pharmacy is a fundamentally important part of the brand; representing one quarter of sales, it is the foundation of Boots authority and credibility. Boots stores are mostly located on high streets; but, in line with modern shopping trends, its presence in edge of town retail parks is rapidly increasing. Over the last three years 48 such stores have opened, as well as a flagship London store on Oxford Street. Overseas, Boots is working closely with other major retailers in their local markets, to open Boots branded within their stores. There are currently 758 implants in 13 countries. Boots also has 96 standalone stores in Thailand. Boots has had an illustrious history. From its beginnings in 1849 as an herbalist shop, Boots has continually developed new product ranges, many of which are now household names in their own right. By the 1930s, Boots had more than 1,000 st ores selling a wide range of products. Over the years Boots has successfully introduced brands such as 17 cosmetics, aimed at teenagers, which was introduced in 1968 and new business ventures such as Boots Opticians now a major division of the business. In 1985 the Research Department received the Queens Award for Technological Achievement for the discovery and development of ibuprofen. The analgesic ibuprofen was introduced in 1969 as a prescription drug, but launched as the over the counter brand, Nurofen, in 1983. Boots internet business has become increasingly important in the new millennium and a successful part of the brand. Improvements have been made to the online customer experience making navigation easier, resulting in boots.com sales becoming bigger than those of the largest Boots store. Boots is best known for selling a wide range of products under the Boots brand name across health and beauty. The merger between Alliance UniChem plc. and Boots Group plc. was completed on July 1 2006, creating an international pharmacy-led health and beauty group operating in more than 15 countries across the world. The Alliance Boots network will include two retail formats, both under the Boots brand, ranging from approximately 1,500 smaller dispensing pharmacies to approximately 800 larger destination high street and edge of town health and beauty stores. In addition, Alliance Boots will also operate approximately 300 additional retail outlets, including freestanding Boots Opticians practices. Boots is also developing in-store health zones in its bigger stores, which will include extended waiting areas for customers collecting prescriptions. Consultation rooms for pharmacists are also being introduced, as part of a government initiative to alleviate the pressure on GPs surgeries. Boots uses a wide range of media on an ongoing basis, including TV, press, and direct mailings to its Advantage Card members to highlight new products, offers and services. Jesse Boot, the son of John Boot, the brands eponymous founder, took control of the business in the 1870s. He had a business philosophy of buying in bulk and passing the benefit of reduced prices on to his customers. His policy of superior goods at competitive prices delivered with expert care meant that the Boots name became synonymous with quality, value and service. His earliest marketing was based around the concept of Largest, Best and Cheapest Branches Everywhere. This philosophy is still an important part of Boots today. It aims to treat its customers fairly and to act with integrity in everything it does, which results in the brand regularly being rated as the UKs most trusted brand. Boots also believes that it has an enormously valuable role to play in promoting the health of the nation. It achieves this by forming innovative, long term partnerships with charities, particularly focusing on womens cancer. Boots has worked with Breast Cancer Care for 11 years, and this year linked with the Eve Appeal to highlight ovarian cancer. Boots also supports the health of the UK everyday through its 15,000 healthcare advisers working in store. MARKETING STRATEGY: Marketing strategy  is a process that can allow an Boots to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable  competitive advantage. A marketing strategy should be centred around the key concept that customer  is the main goal. Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be  to make  sure that your products and services meet customer needs and  that you develop  long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target. The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers  to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any adjustments required to maintain its success. This guide helps you identify which customers to focus on and your key objectives in reaching them. It explains what to include in your marketing strategy and how it can be used as the basis for effective action. MARKETING MIX Boots has a marketing strategy that tries to increase turnover. Look carefully at this strategy (page 6) and suggest ways in which the strategy could be improved. How can Boots improve the image of its brand products? How can Boots boost the male market for beauty products? Think about the target group and the 4 Ps. Marketing is not just about selling, It involves:- Price: This is the term used to describe what a customer pays for a product and service. It includes the actual selling price, any credit terms and profitability. Boots has to decide price of product as per local market conditions and customers. Place: This part of the marketing mix is about many things. It is about Location where it is located, how easy it is to get there. Access when is it open, are their special access facilities for people with special needs. Distribution channels how can you buy the product or service provided or buy tickets for the attraction. Boots has to open their outlets at opportunities market at initial stages. Promotion: This is about how you let people know about what you have available. There are many different ways you can go about this: Advertising, Direct marketing, Public relations, Personal selling, Displays, Sponsorship, Demonstrations, Sales promotions. Boots have to promote their product locally by sponsoring local events and local advertisements. Product: This is what the Boots provides for its customers. It is what they buy or what they experience. What they buy are tangible goods or products. They are things that can be taken away such as tennis rackets from a sports shop. Mostly what the customer buys is intangible. You cannot take them away but you can experience them like a white-knuckle ride at a theme park. All of these are part of the product. When looking at the product, there are a number of things to think about to make sure it meets the needs of the customer: Product and service features, brand name, after sales service, product life cycle, Researching the market to find out what customers want. Developing and designing a product that customers desire/want. Producing the right amount of the right quality. Getting the price right so that the product is affordable and profitable. Making sure that the customer know about the product through promotion. Making sure the product is on sale in convenient places These combination of factors adds up to the marketing mix or the 4 ps. This Could improve strategy by aiming to increase turnover during other periods other than Xmas. And also Aim to increase their business with the male market. Boost brand products could be improved through advertising television, magazines etc. target specific consumer groups. In order to boost the male market Boots needs to distance the male products from the womens and target marketing and promotional campaigns at the male consumer group. The Marketing Strategy for boots going to international market should be as follows. The below are the analysis, how boots can achieve success by going it internationally. By exploring key market drivers they can make huge success. Brand Tracking data showed that Boots continued to be rated much higher than competitors on the quality and choice of healthcare products and on customer knowledge and advice. However, only 19 per cent of dispensing customers identified Boots as their first choice pharmacy. The reason Boots isnt first choice is because only 20 per cent of Boots stores are more conveniently located than their competitors and convenience is the primary driver of pharmacy choice. The audience are the key factors which can make differences. The dispensing audience is critical to Boots. More importantly when you analyse the audience it becomes apparent that the pare to principle applies to Boots pharmacy. 60 per cent customers are on repeat medication, this 60 per cent generat es 90 per cent of the Boots pharmacy revenue.  Ãƒâ€šÃ‚   In addition it is important to remember that our audience is heavily skewed towards those over the age of 60 (57per cent). This was important for us to keep in mind as we develop the strategy and Mother developed the creative work. We had to ensure that our positioning and messaging were relevant and motivating to a certain type of consumer.  Brand positioning is important for boots as they are going internationally.   Government legislation makes it illegal for any company to claim that their prescription Collection Service brand is better or different from competitors.  So in the absence of a distinct USP, PCS is effectively a parity service. As such, the positioning, creative and use of media became even more critical.  Operational: store visits revealed that the staff dont understand the PCS service and cant explain its benefit. Competitive: every competitor has an equal service to us. Some are using television advertising to raise awareness.  Communications: the previous agency had tried to use TV advertising to drive PCS sign-ups. While it may have driven awareness. Consumer: qualitative research revealed that customers didnt understand the benefits of the service either. They needed a few minutes of someone explaining it, and then they really understood how it saved them having to stand in a queue. Upon deeper interrogation of the brief, it was apparent that the required campaign was not an awareness one. This was not a mass message or proposition this was aimed specifically at people on repeat prescription. Therefore traditional ATL channels would prove to be an inefficient way of meeting our clients business objectives.  Theres only one place where youre really receptive about a message about not having to get tired of waiting in a queue. Its when youre standing in one. So we spent most of our media budget on huge signs hung above the queue. And then when customers got to the front of the queue, we got our staff to offer customers the chance to sign up to a service where you never have to queue again. So we were now communicating the right message at the right time. Remember the staff in-store didnt understand the service. And we were now using them as the primary communications channel. We couldnt just give them a T-shirt and a badge and expect them to sign customers up. So the final part of the strategy was to: train our staff on how to sell the service incentivise the staff by giving them longer coffee breaks if they reached their target number of sign-ups introduce a standard operating procedure so they knew how to enter. MARKETING ENVIRONMENT: The marketing environment surrounds and impacts upon the Boots. There are three key perspectives on the marketing environment, namely the macro-environment, the micro-environment and the internal environment. The micro-environment This environment influences the Boots directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and Boots, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade Boots). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. The internal environment. All factors that are internal to the Boots are known as the internal environment. They are generally audited by applying the Five Ms which are  Men,  Money,  Machinery,  Materials and  Markets. The internal environment is as important for managing change as the external. As marketers we call the process of managing internal change internal. Essentially we use marketing approaches to aid communication and change management. The external environment can be audited in more detail using other approaches such as  PESTLE Analysis, Michael Porters  Five Forces Analysis  or  SWOT Analysis. Pestle analysis: There are many factors in the macro-environment that will affect the decisions of the managers of any Boots. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: Political Factors Political factor includes government policy, wars and conflicts, legal issues, some employment laws, revenue policy, environmental laws, trade policy, current legislation, future legislation, international legislation, governments stability, international trading policy, are the political factors that affect Boots. Economic Factors Economic factors includes economic crisis in country, employment problems, exchange rate, condition of stock market, change in international trade policy, fluctuation in tax, inflation rate, growth in economic are the economic factors that affect the Boots. Social Factors Social factors includes literacy rate, minimum wages, change in lifestyle, living condition and standards, demographic changes, population changes, occupation of people, earning capacity, consumers attitude, ethical problems, marketing and publicity pattern, religion issues are the social factors that affects the Boots. Generation gap between young employees and old age employees to fulfill both requirement and satisfied both according to their thinking strategy are work as a medicine. Dominant religion if they are religious, they will not work on the day they are worshipping like the Sabbath for Christians. Some religions favours certain animals such as in Hinduism, the cow is sacred; if cows were used in testing the chemicals or Boots sell anything that has beef in it, Hindus will probably not work there. Attitudes towards foreign products and services they dont like stuff for foreign companies; they are not likely to attract people who dont like foreign products. If people think foreign stuff are cheap and it compromises the quality of the product, their self-image may be an issue. Green issues If Boots were to do all sort of environmental harm, environmentalists will not work for them. Likewise, if environmentalists found out that Boots does recycling and is dedicated to planting a hectare of trees each month out of its own pockets, it will attract more environmentalists to work for them. Animal testing if Boots products were animal tested, protesters will not work for them, let alone any animal lover. Roles of men and women if there is any sexism in the company, women are likely to leave. If there are only a selected set of roles that each sex can apply for (e.g. facial cream sales rep, beauty treatment), then that would restrict the number of applicants and workers Boots will get. Health consciousness if people are health conscious, they can use their knowledge to promote products Boots has. On the other hand, if the applicant wasnt health conscious , he/she will not really guarantee a job as a sales assistant in any section to do with health products. If people have a choice of jobs with equal pay anywhere and they were not all that health conscious, then they are not likely to be applying for jobs at Boots. Technological Factors Technological factors includes arrival of new technology, quick acceptance of new technology, competing technology development, Information technology, intellectual technology issue, communication, replacement of technology, maintenance of machines, outsourcing of technology, Research and development activity, Customer relationship management are the technological factors that affects the Boots. Environmental Factors Boots has to take care of Staff, they have to increase morale of staff periodically by giving satisfying them. This could be satisfy by hierarchies needs. Boots has to concerns about staff engagement. Enjoyment between staff is necessary to increased productivity and quality of product. Boots has to conduct workshops for employees to increase product awareness, customers service lessons, and all other aspects which can help Boots. Boots culture is most importing aspects which can helps them to be a success in international market. Boots has also take care of pollution which may be created from Boots products or services or both. They has to more concern about recycling of products which can help to boost international image. They has to help government and consumers towards environment by giving service in environmental activities. Legal Factors Legal factors are important for a company who is going to internationally. Boots has to take in mind that what is happening in our sector that will impact what we do, they also have take care of minimum wages, working conditions as per local government rules. Governments is most important in legal factors. Boots have to take care of food items, Industrial training and take care of local child labour laws. The below legal factors affects boots and which will be Legislation in areas such as employment, competition and health safety, future legislation changes, changes in government law, trading policies and Regulatory bodies Pest analysis gives brief knowledge about key factors which is affect the Boots and Stakeholder to fulfil their needs .PEST analysis looks at the external  business environment  and is an appropriate strategic tool for understanding the big picture of the environment in which business operates, enabling the company to take advantage of the opportunities and minimize the threats faced by their business activities. When  strategic planning  is done correctly, it provides a solid plan for a  company  to grow into the future. With a PEST analysis, the company can see a longer horizon of time, and be able to clarify strategic opportunities and threats that the Boots faces. By looking to the outside environment to see the potential forces of change looming on the horizon, firms can take the  strategic planning  process out of the arena of today and into the horizon of tomorrow. PEST is not a set of rigid compartments into which ideas need to be sorted. It is better thought of as a set of hooks that can be used to fish for important facts. Once the factors have been fished out, it does not matter which hook they were attached to. When it comes to writing up the analysis, there is no need to mention the PEST labels at all. Porters Five Forces for Competitive Position Porters five forces is strategy for competitors, deals with issue regarding the suppliers, Rivalry, threat about their competitors, substitutes, and threats of new market entrants are the porters five forces. Power of Suppliers: It includes concentration of supplier on business, importance of volume to supplier, separation of inputs, and impact of inputs on cost, Threat of future assimilation, cost relative to total purchase in industry, switched cost of Boots. Power of Buyer: It includes bargaining leverages, volume of buyers, detail information of buyer, identity of buyer, and sensitivity of price, incentives of buyer, threat related to past integration, differentiation of products. Entry barriers: Both new and existing competitors feels threat. It includes absolute cost advantages, access of inputs, Economic scale, capital requirement, and identity of brands, governments binding policy, and access of distribution channel. Threat regarding substitutes: Buyers tendency to substitutes, price performance of substitutes, switching cost of buyers, buyers opinion regarding the product and its separation and amount of substitutes product available in market. Rivalry: It defines when some organization competes with each other in same business for same thing. It is important to make strategy to deals with competition in same business environment. It determines attractiveness of Boots. Swot Analysis: Environmental scanning includes internal analysis of the Boots and external macro environment and task environment. Internal analysis and external analysis of Boots is known as a SWOT analysis. This analysis gives brief knowledge about auditing of Boots and details of products. SWOT Analysis is the base of making strategy and to manage risks regarding to the products. It is very important to understand general techniques and functions of managements. .SWOT analysis makes suitable environment for identifying and analysing strengths, weaknesses, opportunities, and threat. It also gives clear vision regarding situation and making suitable strategies and business formulas. There are following stages of SWOT analysis. Strengths Appropriate Environment, strong brand name, Strong background, good reputation, strong distribution channels, good quality natural resources, exclusive rights of products are the strengths of business Boots. Boots turnover and current sales are marginal to enters global market. Boots have clear objectives which can help to understand the global market easily. Boots is successful manufacturer of health and safety products. There customers are loyal to the brand which can helps to enter global market. Weakness Boots failed to attempts to diversified in Halfords. Saturated global market is also important factor for boots in this segment. Boots is also failed to expand their business in European market. Weak background, inappropriate environment, inferiority raw material, lack of natural resources, lack of manpower, unreliable product and services ,lack of finance, weak brand name, poor reputation, lack of distribution network are the weaknesses of business Boots. At present situation of credit crunch, their operating profit is falling. Boots market strategy failed to target socio-economic groups . Opportunity Boots has opportunity by some success with implant in south east Asia. There is a possibility of  £100 million savings if they merger with Alliance Unichem. Women are the key customers of this kind business and at present that 11 million people have an advantage card, but only 9% being male. Now a days internet selling is important and Internet sales becoming popular. They have an opportunity to expand their business in ethical market. Male healthcare and beauty products are also opportunity for boots. Increasing production when low revenue cost, increasing production when inflation rate is low, quick acceptance of latest technologies, take benefits of international trade policy, investments which is favourable for Boots are the opportunities of Boots. Threat Tesco and other supermarkets are threats after deregulation of Boots. Competitors sales of product through the internet is remarkably high as compared to Boots. Competitors, less interest of customers in product, fluctuations of price between competitors, changes in government policy like tax, revenue and inflation rate, Demographic changes in target market, changes in population age are the threats of Boots. CONCLUSIONS AND RECOMMENDATIONS: Boots could expand their business overseas. Because it has had failures but can benefit from this experience. Boots could look for further mergers to give it access to more markets either in the UK or abroad. Unichem does have pharmacies and hospitals abroad. Boots could continue with the idea of implants. Boots could continue with its core activity of developing new products in healthcare. It has a great deal of expertise in research and development and an understanding of the market. The male market is under-developed and needs to be expanded. The Advantage Card is not used by male customers. I would recommend that Boots concentrate on its core business for a number of reasons which are Boots should not diversify because it has failed in markets, Boots has only recently merged with UniChem. If this proves to be successful it should merge with other companies as this increases market share and lowers cost, The UK market is saturated, Boots should expand its internet sales worldwide. Boots should re-design it marketing strategy toward young male customers. This would expand its core business. The Advantage Card needs to be launched to male customers to improve the core business.